An "automation" sounds like something NASA builds. In reality, it's just telling the software: "when THIS happens, do THAT." Like a very obedient intern who never sleeps and never asks for a raise. Let's build your first one.
A new-lead welcome sequence: the moment someone fills out your contact form, they instantly get a friendly text, then a follow-up email the next day. This single automation has saved more deals than free donuts at a sales meeting.
In your dashboard, click Automations, then Create Workflow. Pick the "Start from scratch" option โ we're chefs today, not microwave users.
The trigger is the "THIS" in "when THIS happens." Choose Form Submitted and select your contact form. Now the automation is listening, like a loyal dog waiting for the doorbell.
Add an SMS action right after the trigger. Write something human:
Add a Wait step (1 day), then an Email action with a helpful follow-up: answer the #1 question new leads ask. You just built a 24/7 follow-up machine.
Hit Publish. Congratulations โ you now have an employee that works nights, weekends, and holidays, and its only benefits package is electricity.